Download C&A: A Family Business in Germany, the Netherlands and the by Mark Spoerer,Jefferson Chase,Patricia C. Sutcliffe,Patricia PDF

By Mark Spoerer,Jefferson Chase,Patricia C. Sutcliffe,Patricia Szobar

The background of C&A is paradigmatic of the economisation and rationalisation of the creation and sale of garments because the overdue 19th century. Mark Spoerer describes the ancient ups and downs of this Dutch family members company from its beginnings in Germany in the course of the post-war German «economic miracle». He investigates how the Brenninkmeijer family's conventional coverage of recruiting new company leaders from its personal ranks affects the company's long term method. In 1841, the brothers Clemens and August Brenninkmeijer, who had gotten their commence within the itinerant garment exchange in Westphalia, based a company within the Netherlands that may extend to Germany in 1911 and to Britain in 1922. regardless of the problems the Brenninkmeijers encountered as foreigners, capitalists and Catholics within the 3rd Reich, they exploited these percentages unfolded via the Nazi regime, together with the ‹Aryanisation› of estate. After 1945, the corporate skilled livid development with the increase of a brand new patron society, constructing into certainly one of Europe's biggest style retailers.

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